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Amazon’s Prime Day event kicks off at midnight tonight, but the retail giant has already dropped enticing soundbar deals on its Fire TV Soundbar range.
The entry-level Amazon Fire TV Soundbar has an RRP of £120 and has been selling for an average price of £114 since Black Friday, according to price-tracking tool Keepa. It’s currently available for £90, which is the cheapest it’s ever been.
Its more advanced stablemate, the Amazon Fire TV Soundbar Plus, is also going for a lowest-ever price of £175. That’s £75 less than it cost at launch and £50 cheaper than its average price over the past six months.
We’ve reviewed both models, with the Fire TV Soundbar receiving a three-star rating and the Fire TV Soundbar Plus bagging itself a four-star rating and our Recommended award. As a result, we feel it’s well worth paying the extra money and securing yourself this Prime Day soundbar deal on the Fire TV Soundbar Plus.
While the basic model is cheap, easy to set up, and supports surround sound virtualisation technology DTS Virtual:X, its two-channel arrangement produces a narrow soundstage lacking in bass.
The Soundbar Plus doesn’t completely solve these problems – we’d have liked a little more low-end oomph – but its integrated subwoofer gives it a clear edge over its cheaper sibling where the articulation of bass is concerned. Its centre channel also ensures that dialogue is easier to digest, while a new Dialogue Enhancer mode enables you to further elevate speech within the audio mix if necessary.

It also supports both the Dolby Atmos and DTS:X object-based audio formats, which is very rare for soundbars in its price bracket. Without up-firing drivers to handle height effects, the immersive capabilities of the soundbar are less impressive than more expensive models, but the soundstage is nice and wide, and sounds across the bar’s frequency range are reproduced cleanly.
Unlike a lot of the deals we’ll see in the coming days, the offers on the Amazon Fire TV Soundbar and Fire TV Soundbar Plus are available to everyone. That means you don’t have to be an Amazon Prime member or even sign up for a 30-day trial.
However, if you want to ensure you don’t miss out on other discounts between now and the curtain falling on Prime Day at 11.59pm on 11 July, a link to Amazon’s Prime sign-up page can be found below.
You’ll need to be an Amazon Prime member to take advantage of most Prime Day deals. This typically costs £9/mth or £95 annually, but if you’ve not been a member for at least 12 months, you can sign up for a 30-day free trial.
There’ll be loads of great deals to enjoy across a wide range of product categories over the next four days, and you can find a list of our favourites so far on our Prime Day hub.
We’ve also got live blogs covering the best bargains on laptops and tablets, TVs, coffee machines and home appliances and smartphones, and these will be getting plenty of love throughout the deals event.